Chasing Chinese tourists, Samsonite launches multi-brand airport shops

vendredi 27 mars 2015

Samsonite luggages are displayed during an investors' luncheon presentation in Hong Kong Samsonite International , the world's biggest luggage maker, attributed its record China sales last year to the company's wide range of brands aimed at travelers with varying budgets and tastes. The Hong Kong-listed company reported $227 million in China sales last year after opening hundreds of stores in not just major urban centers on the prosperous coast, but up-and-coming cities in the interior such as Chengdu, which has non-stop flights to destinations as far away as London and San Francisco. China accounted for a quarter of sales in Asia, which was Samsonite's biggest regional market. Apart from its flagship Samonite brand, the company also sells Lipault travel bags, high-end Hartmann suitcases, American Tourister luggage, and High Sierra and Gregory backpacks.








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