Ford revives the Lincoln Continental, aims at U.S. and China

Ford Motor Co (F.N) will resurrect the Lincoln Continental as its top-of-the line luxury sedan, betting the classic name will help rebuild the brand's image in the United States and China. Ford's Lincoln will unveil a prototype of the future Continental sedan on Monday ahead of the April 3-12 New York auto show, which will feature many of the Continental's future rivals, including the Cadillac CT6 sedan from General Motors Co (GM.N), a new Jaguar XF sedan from Jaguar Land Rover and a bevy of super-premium models from Daimler AG’s (DAIGn.DE) Mercedes Benz. Ford retired the Continental name in 2002, and joined its rivals in using letter and number codes for most models.

via Business News http://ift.tt/1ETiqDW