Budweiser, Snickers win in high-stakes Super Bowl ad battle

LOS ANGELES/NEW YORK (Reuters) - Snickers generated laughs with a nostalgic nod to "The Brady Bunch" and Budweiser capitalized on cuteness with the return of a puppy as advertisers risked big bucks to stand out in the hard-fought battle to win buzz for their Super Bowl commercials. Brands paid up to a record $4.5 million for 30 seconds during the championship game between the New England Patriots and Seattle Seahawks on Comcast Corp's NBC network. Mars Chocolate Snickers scored with its spot featuring Marcia Brady transformed into angry action movie star Danny Trejo, part of the company's "You're Not You When You're Hungry" campaign.

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