Louisville Slugger parent mulls sale of famed batmaker

Hillerich & Bradsby Co., the parent of Louisville Slugger, is exploring a sale and has spoken with buyers including Amer Sports Oyj about a deal, a person with knowledge of the matter said. The family-owned business, based in Louisville Kentucky, is likely to be valued at less than $100 million, said the person, who asked not to be named because the information is private. Hillerich was a woodworking shop when John A. Hillerich began making bats there in 1884 -- with the brand registered a decade later.

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