Starbucks Americas sales disappoint on softer traffic

The U.S.-dominated Americas region contributes the majority of Starbucks revenue. "We grew traffic, but it was at a bit of slower clip," Troy Alstead, Starbucks' chief operating officer, told Reuters. Free coffee giveaways and other battles for breakfast customers were not to blame for Starbucks' traffic deceleration, Chief Executive Officer Howard Schultz said on a call with analysts. "This is not a Starbucks issue.

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