GoPro sees strong holiday quarter sales; shares jump

GoPro's shares, which went public in June, shot up 14 percent in extended trading on Thursday after the company also reported strong third-quarter results. YouTube videos such as "Run Walter, RUN!!", "Waltz On The Walls of City Hall" and "Golf Trick Shot" have gone viral, helping GoPro's cameras gain popularity beyond sports and outdoor enthusiasts. "The social media side of the business had great metrics, with YouTube content up 92 percent year-over-year (in the third quarter) and YouTube views up 99 percent," Wedbush Securities analyst Michael Pachter told Reuters. "We anticipate particular strength in our direct channel both with our big box and midmarket customers," Chief Financial Officer Jack Lazar said on a conference call.

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