Gap Inc seeks new berth in China with Old Navy

When Gap Inc (GPS) began an online campaign ahead of the launch its Old Navy label in China, the iconic U.S. clothes retailer posed an important question to its potential Chinese consumers: have you heard of Old Navy? Brand awareness is one of the uphill battles Gap faces in China as the U.S. firm looks to increase its stake in the world's second largest clothing market, where it lags rivals H&M (HM-B.ST), Japan's Uniqlo, owned by Fast Retailing Co Ltd (TYO:9983) and Inditex SA's (ITX.MC) Zara. Gap, which launched its first Old Navy store in Shanghai on Saturday, plans to open five stores of the value-end chain this year as well as adding 30 Gap stores to its current 81, Gap's Greater China president Jeff Kirwan told Reuters on Saturday.

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