Fitbit's the new Kleenex, and that's good

Following in the footsteps of Kleenex, Xerox and Google, Fitbit has become synonymous with its entire category. And that should help its IPO take off.

Fitbit's the new Kleenex, and that's good source: http://finance.yahoo.com/news/fitbit-s-the-new-kleenex--and-that-s-good-155101804.html