Disney's powerful marketing force: social media moms

Wendy Wright is a home-schooling mother of two, a prolific blogger and a self-described "Disney Nut." Her cats are named Mickey and Minnie, and her blog is filled with advice for visiting Disneyland, tips for holding Disney-themed parties and reviews of Disney movies. Wright's enthusiasm for all things Disney eventually drew the attention of the Walt Disney Co (DIS.N), which invited her to join a carefully vetted group of roughly 1,300 Disney Social Media Moms. The group of mothers - and a few fathers - are part of a Disney effort to incorporate the enthusiasm and influence of parents into its marketing efforts.

Disney's powerful marketing force: social media moms source: http://finance.yahoo.com/news/disneys-powerful-marketing-force-social-074729674.html