China e-commerce firm JD.com to launch credit-scoring rival to Alibaba's

BEIJING/SHANGHAI (Reuters) - China's No. 2 e-commerce firm JD.com Inc (JD.O) is launching a Chinese consumer credit data system as a joint venture with U.S. credit-scoring technology company ZestFinance, taking on a rival service linked to the larger Alibaba Group Holding Ltd (BABA.N). JD-ZestFinance Gaia, as the joint venture will be known, will use the U.S. firm's machine learning technology to analyze JD.com's online shoppers' data and churn out a credit risk score, according to a joint press release on Friday. The companies did not disclose details about the structure of the joint venture or the investments by the partners.

China e-commerce firm JD.com to launch credit-scoring rival to Alibaba's source: http://finance.yahoo.com/news/china-e-commerce-firm-jd-080329224.html