Burritos rise again as Taco Bell returns to Japan

Around 150 people waited in a line stretching out to the main street of Tokyo's busy Shibuya shopping district, with some said to have camped overnight to be the first to eat tacos. Taco Bell said it was making its second attempt to conquer the Japanese market as Mexican food was becoming increasingly popular among the younger Japanese. "Shibuya has so much energy, it's very youthful, and you know our brand is a very youthful brand," Melissa Lora, president of Taco Bell International, said. At 320 yen($2.67) for a taco and 500 yen ($4.2) for a burrito, prices are slightly higher than in the United States but in line with other fast-food menu prices in Japan.

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