Barbie doll maker Mattel to move with 'urgency' as sales fall again

vendredi 30 janvier 2015

Barbie dolls are shown in the toy department of a retail store in Encinitas, California Shares of the company, which also makes Fisher-Price preschool toys and Hot Wheels toy cars, fell 3 percent in premarket trading. Mattel appointed Sinclair, a former PepsiCo (PEP.N) executive, its chairman and interim CEO on Monday, removing Brian Stockton after worldwide sales fell in the all-important holiday quarter ended Dec. 31. Mattel has been struggling to arrest the fall in its sales under Stockton's leadership. In the period, Mattel's sales fell 7 percent, highlighting the company's failure to innovate faster than smaller rivals such as Hasbro Inc (HAS.O) and Jakks Pacific (JAKK.O).








via Business News http://ift.tt/1tF8XAE

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