A tough lesson for college textbook publishers

After years of nearly unfettered pricing power, the $7 billion college-textbook industry is being upended by students like Amanda McQueen. The 24-year-old George Washington University graduate student rarely buys new, printed textbooks—long the bread and butter of publisher profits. She buys the books used—often at half the price—on sites like Amazon, or skips the purchase altogether. Debt-weary college and grad students are opting for cheaper or even free textbook versions, forcing major publishers to revamp their business models.

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