U.S. auto sales party seen increasingly dependent on easy money

The U.S. auto industry hasn’t appeared so healthy for years. They argue that a combination of cheap loans with extended terms, deep incentives from some dealers, and unsustainably high values for used cars, is making it far too easy for many Americans to buy new vehicles. Among those seeing a glass half empty is Morgan Stanley auto analyst Adam Jonas who says we may be heading towards what he terms “peak auto.” Jonas, one of the industry's top analysts based on Institutional Investor's 2013 annual rankings, says that cheap and extended loan terms and inflated residual values on leases are making it far too easy for many Americans to buy new vehicles.

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