Facebook scores record 1 bln interactions for World Cup

With 1 billion posts, likes and comments in just the first half of the World Cup, the soccer tournament is already the most talked-about event in Facebook Inc's decade-long history, data obtained by Reuters showed. The soccer conversation measured between June 12 and June 29 involved 220 million people and 1 billion interactions, the Facebook data showed. "People are having conversations on Facebook about what they watch in a really unprecedented scale," Nick Grudin, the company’s director of partnerships, told Reuters. Facebook is the latest social media company to capitalize on TV-related traffic around big events like the World Cup, a trend started years ago by the microblog website Twitter Inc.

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