Advertisers back away from NBA's LA Clippers

Advertisers are backing away from the Los Angeles Clippers after racist comments attributed to the NBA team's owner. Used car dealership chain CarMax and airline Virgin America said Monday that they are ending their sponsorships of the Clippers in the wake of comments allegedly made by the team's owner, Donald Sterling. A third sponsor, Kia Motors America, said it is suspending its advertising and sponsorship activities with the team. A fourth, insurer State Farm said it ''will be taking a pause in our relationship with the organization.'' Companies sponsor teams to capitalize on the feel-good nature of sports, but the incident highlights the fact that sponsorships carry a risk when the news turns negative.

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