REUTERS - Russia's largest search engine Yandex (NSQ:YNDX) said it has entered into a partnership with Google Inc (NSQ:GOOG) that will allow their clients to tap into each others' advertising inventory. Under the agreement, Google's advertising clients will gain access to the advertising inventory offered by publishers in Yandex's advertising network, while Yandex's advertising clients will be able to bid for display inventory in Google's real-time bidding marketplace DoubleClick AdExchange.
via Business News - Yahoo Finance http://ift.tt/1dywky5
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