Call it concealed-carry chic: With all 50 U.S. states now permitting people to pack pistols in public, it was only a matter of time before some company came to market with an apparel line targeting the gun-toting crowd. Remington Arms Co, which has been making firearms for nearly 200 years, has just unveiled a collection of clothing and accessories, including the "Smoothbore Field Coat" ($1,295) and the "Double Derringer Leather Vest" ($300). In drawing a bead on the apparel market, Remington becomes the latest U.S. manufacturer to try reinventing itself as a "lifestyle brand" as a way to bolster its bottom line. Next up is Winnebago Industries Inc, the U.S. maker of motorhomes and trailers.
via Business News - Yahoo Finance http://finance.yahoo.com/news/u-manufacturers-refashion-themselves-lifestyle-192506114.html
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