ComScore expects U.S. e-commerce holiday sales to rise 16 percent

ComScore Inc (SCOR), an analytics firm whose data is closely watched by Wall Street, on Tuesday predicted U.S. e-commerce sales will grow 16 percent to $55.2 billion this holiday season. The forecast echoes that of Forrester Research which estimated that e-commerce will grow 15 percent, fueled by bargain hunters using the Internet to look for deals, retailers offering shoppers more ways to pick up orders, and consumers using mobile devices more as they shop. Success online is crucial for retailers to do well this holiday season, when they typically get 30 percent of annual sales, all the more so given how much faster e-commerce is growing than sales in stores. The National Retail Federation has said it expects overall retail sales to rise 3.9 percent to $602.1 billion.

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