You can be forgiven for thinking this already happened but Apple has officially surpassed Coca-Cola as the world's top brand, at least according to Interbrand. It's the first time in the 14-year history of Interbrand (a creator and manager of brands) that Coca-Cola has not been in the top spot.
via Business News http://finance.yahoo.com/blogs/breakout/apple-ranked-1-brand-stock-regain-top-reputation-160017809.html
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