Publicis (PUBP.PA), the world's third-largest advertising agency, is to buy U.S.-based digital ad specialist Sapient (SAPE.O) for $3.7 billion in cash as it seeks to accelerate growth after a botched merger earlier this year. Chief Executive Maurice Levy has blamed Publicis' recent poor performance on a failed merger with world No.2 ad agency Omnicom (OMC.N), announced in August 2013 and abandoned in May over control and cultural clashes. The transaction, which followed an unusual rally in Sapient shares and options last week, could also dash hopes among the French company's shareholders that cash might be distributed to them, analysts said. Publicis shares fell 2.3 percent, while Sapient was up 42 percent at $24.59 in early afternoon trading.
via Business News http://ift.tt/1DPjwAj
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