Microsoft Corp on Thursday said users of its Office suite of applications on Apple Inc's iPad would be able to create and edit documents for free instead of paying for a subscription, in a bid to capture more mobile users. The move is the latest, and one of the most dramatic, in Microsoft's new strategy of getting customers to use their services regardless of device or operating system, rather than lose them to a proliferation of free or cheap alternatives. The new strategy, led by new Chief Executive Satya Nadella, is a recognition that the dominance of Windows and Office on PCs has not translated to the fast-growing mobile arena, where Apple's phones and tablets and devices running Google Inc's Android rule. By downloading a free app, users could read Office documents in Word, Excel and PowerPoint but had to buy a subscription, starting at $7 per month, to create or edit them.
via Business News http://ift.tt/1x6L71g
0 commentaires:
Enregistrer un commentaire