Businesses with name 'Isis' fight bad brand image

vendredi 3 octobre 2014

This Monday, Sept. 29, 2014 photo shows signage outside the headquarters building of Isis Pharmaceuticals Inc. in Carlsbad, Calif. The pharmaceutical company, which shares its name with ISIS, a notorious Islamic militant group that the United States is fighting in Iraq and Syria, has no plans to change a brand it has built over 25 years. (AP Photo/Lenny Ignelzi) Aeran Brent is tired of visitors asking about her store's name or snapping pictures of the sign outside.








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Publié par style à 11:16
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