As many companies struggle to boost prices without alienating consumers, they may want to study Mexican-food chain Chipotle, which has managed to do both. Companies including Chipotle Mexican Grill Inc (NYSE:CMG - News), Apple Inc (NasdaqGS:AAPL - News) and PepsiCo (NYSE:PEP - News) have shown they're able to take advantage of quality, trendiness, and, in the case of Pepsi's snack foods, market dominance, to maintain high prices or even raise them faster than the inflation rate, now at about 2.1 percent in the U.S. Chipotle raised chicken-dish prices by 5 percent this year after leaving them untouched since 2011, and sales went up 29 percent last quarter. The Denver-based Mexican food specialist "has done a great job cultivating a brand that commands pricing power," especially among millennials, who are mainly people in their 20s, said Morningstar analyst R.J. Hottovy.
via Business News http://ift.tt/1uzguRl
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