NEW YORK/SAN FRANCISCO (Reuters) - Amazon.com Inc unveiled a $99 video streaming device dubbed Fire TV on Wednesday, the U.S. e-commerce leader's latest step to beef up its multimedia presence and capitalize on the growing appetite for digital media. Fire TV can access content from Netflix Inc, Hulu and other providers of streaming video. The device also offers a prominent platform for Amazon's streaming video service and its growing slate of original television and video games. Fire TV viewers may eventually be able to use their remote to buy a product in a commercial, analysts said, as Amazon's multimedia and online retail businesses become even more integrated.
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