MADRID/LONDON (Reuters) - Directors of Spain's largest cable operator, Ono, on Tuesday agreed to push ahead with their plan to list the company on the stock market and deferred a takeover approach from Britain's Vodafone (VOD.L), a source with knowledge of the matter said. Ono, which sells fixed and mobile phone, TV and internet services, had been preparing for a 7 billion euro ($9.6 billion) stock market sale to capitalize on high investor interest in European cable firms when the British telecoms operator approached its private equity owners about a takeover. A combined entity, building on Vodafone's strength in mobile services and Ono's position in broadband internet and TV packages would offer the biggest challenge yet to Spanish market leader and former monopoly Telefonica (TEF.MC). Ono believes it has an enterprise value of around 7 billion euros ($9.5 billion).
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