Coca-Cola Co. is taking a giant step away from the traditional soda aisle and into the kitchen. In a historic move by the owner of the world's most storied beverage brand, Coca-Cola Co. said Wednesday it signed a 10-year partnership to sell its drinks through an at-home beverage system being developed by Green Mountain Coffee Roasters Inc., the maker of the Keurig single-serve coffee maker. Coke is also acquiring a 10% stake in Green Mountain for approximately $1.25 billion. The pact represents a major strategic shift for Atlanta-based Coke, which has relied on restaurant fountain systems and legions of bottlers to deliver its namesake cola to consumers since 1886.
via Business News - Yahoo Finance http://ift.tt/1jidqTw
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