It's as much a part of Australia as kangaroos, the Sydney Opera House or vegemite, and General Motors Co's (GM) decision to stop manufacturing Holdens in the country looks like the marketing equivalent of a car crash. Australians have reacted with a mixture of anger, sadness and resignation to GM's pre-Christmas announcement that it will stop making cars in Australia by 2017 due to high costs and a cripplingly strong currency. But GM and independent brand experts are confident Holden will not only survive the public relations nightmare, they expect it to endure as one of the most valuable assets GM has ever built down under. "The fact that they're no longer made here will cause some dissatisfaction and backlash but there'll still be a lot of people who like them," said Danny Samson, professor of management at Melbourne University.
via Business News - Yahoo Finance http://finance.yahoo.com/news/strewth-foreign-holden-gm-hopes-210636327.html
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